1 needs work

2 average

3 great

Score

Contrast

There is no use of contrast to highlight key areas of interest.

Contrast distracts from the message.

Use of contrast is attempted, but not enough to really emphasize a point.

Contrast is used appropriately to highlight key area of interest or to enhance the meaning of the piece.

Repetition

There is no use of repetition of elements (color, logos, spacing, fonts, etc.) to give a sense of unity.

Repetition is excessive and distracts from message.

There is evidence of repetition, but not enough to give the piece a sense of unity.

Repetition is used appropriately to provide a sense of unity.

Elements are repeated in a way that enhances the meaning of the piece.

Alignment

There is no consistent use of margins or columns, making it difficult to read.

Elements seem to be placed haphazardly on the page.

Elements are aligned visually, but the alignment doesn't make the association between elements clear. (For example, placement of a photo and a caption causes them to seem unrelated.)

Elements are aligned using a consistent grid or column structure.

Alignment provides organization and readability.

Alignment reinforces the relationship between elements of the piece.

Proximity

There is no attempt made to group similar elements together.

There is no visual evidence that shows how certain elements or topics are related.

Common elements may be placed together, but evidence of their relationship is unclear.

Placement of elements creates a visual and logical relationship.

Simplicity

Too many different fonts present on the page.

Items are simply placed on the page without thought to grouping or aligning.

Items are grouped together and aligned, but the relationship between the items is unclear.

Page is not quite unified.

Just a few different fonts, colors, and styles on the page. Alignment is consistent, similar items are grouped together, which gives the page a sense of unity.

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