Planning the Project
Have you considered the following elements of the project scope?
- Purpose - What's the overall goal of the piece?
- Audience - How would you characterize the audience you need to reach?
- Distribution - How will you distribute your materials?
- Format - What format is best suited to your needs and resources?
- Cost/budget - How much will you spend and where will it come from?
Working Smart
Have you considered the following strategies for working smart?
- Reduce - Can you simplify the project?
- Reuse/recycle - Can you model, reuse, or modify any existing materials?
- Maximize the technology - Have you considered templates and clip art?
- Pick the proper tool - Are you using the right tool for the job?
- Organize your project - Are you organizing your assets, including proper naming and use of files and folders?
Using Effective Design
Do the materials follow basic design principles?
- Contrast - Do contrasting elements highlight key areas of interest?
- Repetition - Do repeating elements provide a sense of unity?
- Alignment - Is a grid layout used to provide order and consistency?
- Proximity - Are similar items grouped together to create impact?
- Simplicity - Are design elements used sparingly?
Ensuring Success
How effective were the materials in helping you to meet your goals?
- Measure success - Was the message successfully communicated?
- Areas for improvement - What could have been done differently?
- Plans for action - What could be changed for the next project?
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