Obstacle

Solution

1. We have to make the case for why a higher level of service requires the additional expense. Otherwise, we must reallocate money from other areas.

Show return on investment (ROI). For example, how has technology already reduced expenses? (E.g. The new desktop publishing program has reduced staff time devoted to marketing materials by 50%. The new professional flyers and newsletters have generated 60% more emails and reduced phone time by 40%.)

2. If we get all this new equipment, that means I've got to figure out how to train people to use the computers to their fullest. We'll also have to give them time to learn. That could take forever.

There's no need to know any computer program to its fullest extent. Focus on learning just enough to get the job done. Learning will come with practice. Praise and support staff efforts. Budget for training and training time. Network with other program directors to see what they're doing. Online tutorials, computer-based training, manuals, and classroom instruction are available.

3. Within our own agency, there is no benefit to being seen as "tech expert" because you'll spend all of your time trying to help others with their computer issues.

Designate, if possible, a "techie" type volunteer to assist with supporting other staff. Make "tech support" part of the job, so that it "counts" because it does count.

4. Our sponsor is unable or unwilling to understand that our technology needs are substantial.

A solid tech plan will demonstrate your tech needs and how they are tied to improved efficiency and performance. In other words, show technology's return on investment (ROI). Provide examples of cost-effectiveness.

5. High staff turnover has added to the difficulty of sharing computer files. Lately we're lucky if we can find the file, much less share it.

Save time and aggravation by establishing policies and procedures for organizing files, and train staff on these procedures.

6. We're people-people, not techies.

Technology can be used as a tool to communicate, connect, and collaborate effectively. Help people see the value by giving them hands-on opportunities with the technology. For example, get them to see the benefits of e-mail and listservs.

7. Equipment keeps breaking down.

Outsourcing maintenance can help if the budget permits. You may want to obtain the advice of an outside consultant who is familiar with nonprofits - it could be money well spent.