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Marketing Tool |
Purpose/Goal |
Audience |
Ideas |
For More Info.... |
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Electronic bulletin board |
Allow communication and networking among staff, directors, sponsors, volunteers,
general public. |
Senior Corps project directors, staff, sponsors, volunteers |
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Electronic newsletter |
Announce successes, recognize volunteers, promote a positive image. |
Volunteers, community, sponsors, donors, media |
Send electronic newsletters via e-mail. |
See the Creating an E-newsletter article. |
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E-mail |
Communicate with large numbers of people with little effort or cost. |
General public, volunteers, community, sponsors, donors, media, program directors |
Send mass e-mail messages regarding openings, needs, and successes. Swap resources
with other program directors. |
See the E-mail and Listservs section.
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Links on other websites |
Obtain funding, attract donors, recruit volunteers. |
Donors, funders, volunteers |
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See the Web Basics and Website Building section. |
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Listserv |
Communicate and network with directors, staff, the Corporation. Share ideas,
ask questions, announce openings. |
Directors, staff, others who have an inside line on the day-to-day operations. |
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See the E-mail and Listservs section. |
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Website |
Promote professional image; provide information on program services; obtain funders,
donors and volunteers. |
General public, volunteers, community, sponsors, donors, media |
Publish your successes on your website. Create an events calendar and spotlight
your volunteers. |
See the Website Building articles in the Web Basics and Website Building section. |