Marketing Tool

Purpose/Goal

Audience

Ideas

For More Info....

Electronic bulletin board

Allow communication and networking among staff, directors, sponsors, volunteers, general public.

Senior Corps project directors, staff, sponsors, volunteers

Electronic newsletter

Announce successes, recognize volunteers, promote a positive image.

Volunteers, community, sponsors, donors, media

Send electronic newsletters via e-mail.

See the Creating an E-newsletter article.

E-mail

Communicate with large numbers of people with little effort or cost.

General public, volunteers, community, sponsors, donors, media, program directors

Send mass e-mail messages regarding openings, needs, and successes. Swap resources with other program directors.

See the E-mail and Listservs section.

Links on other websites

Obtain funding, attract donors, recruit volunteers.

Donors, funders, volunteers

See the Web Basics and Website Building section.

Listserv

Communicate and network with directors, staff, the Corporation. Share ideas, ask questions, announce openings.

Directors, staff, others who have an inside line on the day-to-day operations.

See the E-mail and Listservs section.

Website

Promote professional image; provide information on program services; obtain funders, donors and volunteers.

General public, volunteers, community, sponsors, donors, media

Publish your successes on your website. Create an events calendar and spotlight your volunteers.

See the Website Building articles in the Web Basics and Website Building section.