| What is your overall goal? What is your program trying to achieve with your online fundraising campaign? |
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| How much of your overall fundraising campaign can you move online? How much would you like to move online? |
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| What specific online fundraising activities are you going to incorporate into your plan? |
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| How much money do you have available to begin online fundraising? |
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| On your staff, who will be responsible for heading up your online fundraising campaign? |
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| What staff is available for support? |
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| What aspects of your online campaign do you want to outsource? |
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| How will you make your "case" with potential donors? How will you convince them to give? |
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| How will you gain the trust of potential donors online? |
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| What strategies will you use to drive traffic to your website? |
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| What
steps can you take to promote and advertise your new campaign in your
existing marketing and fundraising activities? What new methods can you
use? |
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