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Current Marketing Activities |
Write
down all the things you're doing, both in print and online, to support
that goal (e.g., newsletters, brochures, flyers, greeting cards, e-mail
notices, listservs). For each activity, include the target audience.
Our current marketing activities are....
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Actions I Could Take Today |
Now,
think about some of the online marketing opportunities mentioned in
this section, and your current capabilities (equipment, Internet
connectivity, budget, staffing, etc.). List a few online marketing
activities that you could apply tomorrow to achieve your #1 goal.
Online marketing activities that I could apply tomorrow might include…
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Potential Obstacles and Solutions |
What might get in the way? What barriers could prevent you from carrying out your marketing actions? How can you overcome them?
Potential obstacles that might get in the way include…
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